This is potentially the most important question. Its what makes Myspace different than Facebook. It's why Slack is a $4 billion company. Its why Instagram would have failed before the iPhone. Hilite is leveraging three leading-edge technologies: advancements in deep learning, smartphone camera and GPU hardware, and software development kits that support augmented reality.
More importantly, these are converging on a market opportunity that did not exist one year ago: users are now accustomed to augmented reality—Snapchat filters are fun and easy and using your phone's camera as a ruler is cool, not clunky.
That's why Hilite is launching now.